Your business will only pay for these advertisements when someone clicks on them, hence pay-per-click PPC name.
Search engines like DuckDuckGo and Google provide a search form to allow users to query their catalog for a specific result.
Digital marketing is what you do to promote your business on the internet and includes Social Media, Search Engine Optimization, and Pay-Per-Click ads.
Facebook, Twitter, Instagram, LinkedIn, Yelp, are five of the leading social media sites. These tools offer you a variety of creative methods to communicate with your customers.