When you want some extra brand-boosting to surpass your competitors, you have to spend money. Period. Enter the world of pay-to-play, or Pay-Per-Click (PPC) advertising, as it is often referred to.
You will see these ads placed beside your search engine results or on websites and social media accounts you visit, sometimes with a little “sponsored” tag. Your business will only pay for these advertisements when someone clicks on them, hence the name. You may notice that a product search on Amazon will result in that same product showing up in ads on web sites and all over your social media accounts. These are PPC campaigns.
The cost of PPC is all over the place. It will completely depend on exactly what it is that you’re selling and how popular the keywords are. Here is a site where you can check your web site ranking for free. Search engine optimization can help with this.