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Offline Marketing

3 must-have marketing tips for every small business

by | Feb 16, 2020

2 minute read
Boost Category Offline Marketing

Here 3 must-have marketing tips for every small business that will help you attract new business opportunities.

The elevator pitch

You should be marketing all the time — wherever you are. Therefore, you need a compelling elevator pitch. What is an elevator pitch? It is the short story of your value proposition.

Studies show that the average attention span of an adult is about six to eight seconds. Slightly better than goldfish. That’s all the time you have to grasp someone’s attention. And even then you only have about a minute to sell them on your product or service. Don’t be THAT multi-level sales guy!

Instead, invest the time to create a killer elevator pitch. Simple, creative, and not smarmy. The return on your investment (ROI) may return huge dividends in terms of creating business opportunities.

People skills and good communication skills are an invaluable toolset you should continually refine. We buy from people we like and businesses we trust.

The Business Card

Your business card is the printed version of your elevator pitch. You need clear contact details with a clearly promoted product or service solution. The business card represents your brand summary. So choose your logo, colors, and business details succinctly.

Business cards can feature specialty paper, ink colors, and die cuts that make it tactile and difficult to discard. These features should enhance the card, not distract from its purpose.

The Website

Your company website takes the elevator pitch to the next level and should also feature clear, concise, and direct messaging. Visitors will leave very quickly if your website is slow loading or difficult to use and understand.

Choose images, animations, typefaces, and content that quickly communicates your product or service. Ensure that your branding is being protected. Be disciplined with colors, shapes, typefaces, etc. Your print materials and your digital materials should follow the same standards.

Consistent branding communicates professionalism, trust, and high quality. Inconsistent branding screams “I’m not ready for prime time”.

I can help you apply these 3 must-have marketing tips for your small business with a brand boost. Contact me today!

Consistent branding communicates professionalism, trust, and high quality.

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