Here are the five personal space zones we observe, along with their digital marketing analogy. Notice how a sales funnel appears in this process.
The best customers are the ones we have the best personal relationships with. GIve them something printed to remember your brand, and you, in the process.
Consumers spend 5 seconds on your website homepage. Their first impression determines if they will stay or leave based on site design, function, and speed.
When you step out into the world, you are promoting you. That is, only you are responsible for your personal branding campaign.
Your business will only pay for these advertisements when someone clicks on them, hence pay-per-click PPC name.