Five printed essentials for every small business

  The logo Branding 101 dictates that a business has a logo. This signature design element is ground zero for all of your branding elements. The colors, fonts, tagline, all work seamlessly together to communicate your business brand, culture, and mission. The...

How important is web design to your business success?

Three eye-opening statistics about website first impressions It is 2019 and believe it or not, there are still less than desirable websites out there. You don’t seem surprised. That is because you have probably gotten frustrated by more than a few. But, have you...

Don’t wear pajamas to Walmart

Who are you and what do you want? The first step with personal branding is figuring out who you really are and what you want from your life.  Ask yourself, what three or four keywords describe your essential qualities quickly and clearly? When you step out into the...

What is Pay-Per-Click Advertising? (PPC)

Pay-Per-Click (PPC) When you want some extra brand-boosting to surpass your competitors, you have to spend money. Period. Enter the world of pay-to-play, or Pay-Per-Click (PPC) advertising, as it is often referred to. You will see these ads placed beside your search...

What is Search Engine Optimization? (SEO)

A guy walks into a Taco Bar in Dallas Texas… Everybody wants to be number one. Search engine web sites like DuckDuckGo and Google catalog the internet. Search engines provide a search form to allow users to query their catalog for a specific result. These...
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